What is a Landing Page, and Why You Need One

What is a Landing Page, and Why You Need One 1

What is a landing page? Definition. Think of a landing page as a kind of flyer or online brochure. A landing page is there to highlight in a simple and attractive way one of your offers, one of your products or services, or part of your activity. This is a specialized page that will allow […]

SEO: 10 Writing Techniques And Guidelines

seo content tips

Are you a content writer? Improve the SEO of your articles with the following 10 tips from Lesmichels.fr It is well known that search engine optimization and content go hand in hand. Without SEO, your content would likely end up around page 50 of search results; and we are well aware that the number of […]

5 Important Tips before Creating your Company

5 Important Tips before Creating your Company 8

Starting your own business is often the project of a lifetime. It’s always an ambitious goal, and a risk to consider carefully, that should not be taken lightly. For years, in France or in Vietnam, LesMichels have seen, met, and worked with entrepreneurs from all horizons, all in extremely varied activity sectors: catering, hotels, IT, […]

Moving to Saïgon in 2020 : Guide and Costs of Living

Moving to Saïgon in 2020 : Guide and Costs of Living 9

After more than five years in Saigon, Les Michels can confidently say that they know a lot about the city which adopted them! We had addressed last year the good reasons which could encourage you to move to Vietnam, however a lot of information related to a settlement in Ho Chi Minh City did not […]

Graphic Design Trends in 2020 : 3D Design

design 3D trends

As the first heavy rains are showing in HCMC, we’re being reminded that the hot and dry season is coming to an end, and that we’re already halfway though the year in beautiful Vietnam. Perfect time for LesMichels, internationally-known graphic design professionals in Saigon, to comfortably seat at home, and reflect on the trends in […]

E-Commerce in 2020 : 8 Mistakes to Avoid

E-Commerce in 2020 : 8 Mistakes to Avoid 16

E-commerce in 2019 : 8 Mistakes to Avoid   76% of French companies have a website and 74% are present on social networks (AFNIC study). An encouraging figure, and one that shows the enthusiasm of entrepreneurs for online services. However, success is not always there for these VSEs and SMEs! Indeed, Internet commerce, because of […]

Succeed in branding in 2019


You launch your brand or product and you do not know what strategy to approach for your branding? You need inspiration to create your brand identity? You want to know the best practices in graphic design? You knocked on the right door ! The Michels reflect on the good recipes to succeed your branding in […]

Emigrate and Work Abroad: Why Choose Vietnam ?

Best and Worst countries for expatriates

Each year, the organization Expat Insider publishes its ranking of the best destinations for expatriates around the world, a ranking in which Southeast Asia is again in 2018 evidence of its incredible attractiveness. How to evaluate a country for expatriation? The study, based on the testimony of some 18,135 expats from 178 nationalities and spread […]

Do business with the French community in Vietnam


State of the French presence in Asia     This is no news for anyone: the French are people who like to travel. Curious and discoverers, many are trying to experience expatriation. Today, more than 1,800,000 French live officially abroad, or about 1 French out of 35, of which 8% chose the zone Asia-Oceania. But […]

5 Webdesign trends for 2019

5 Webdesign trends for 2019 31

5 Webdesign Trends for 2019   The Michels take advantage of the end of the year to play the Internets prophets and discern what will be the trends for this year 2019 on the web … Indeed, like all industries, web design is influenced by inflections of the fashion world, the needs of the public, […]