Michel sows your SEO today, so you can reap Google top rankings tomorrow!
Search Engine Optimization
SEO or Search Engine Optimization is the name given to all the actions taken to improve search engine rankings, so that your website can appear on the 1st page of a search result.
SEO is a major aspect of your online development that ought not to be neglected.
In search results, Google displays links to websites it considers relevant. Relevance is, for example, measured by analyzing the number and quality of links from other web pages, amongst many other factors that we’ll summarize hereunder.
But to appear on Google, one must please Google…
In order to optimize your website for search engines the right way, there are heaps of steps to take and optimizations to carry out. Here, you’ll find a few examples of what works.
However, this list isn’t exhaustive: more than 200 different criteria are taken into account in Google algorithm. And this list is pretty much evolving and adapting on a daily basis.
Mastery of SEO is key to generating traffic to your website.
And what does Google like?
… SEO is also being in tune with your visitors
It’s the keywords that people use on search engines that are going to lead them to your website.
Therefore, just like hunting is understanding the psychology of the prey to catch it successfully, the job of optimizing a website for search engines is to understand what a target audience is looking for.
If you are ranked 1st place on certain keywords search results, congrats, you’ll get 20% of your audience’s clicks.
Ranked 2nd or 3rd, approximately 13% of their clicks… On and on until being buried in the second page of a search result.
Do you remember the last time you checked a Google search 2nd page ?… Right, we neither.
Our SEO Services:
Research of the best keywords and those of your competitors
Set up of SEO plugins that enhance your site’s ranking on search engines
Images compression that fastens your site while maintaining visual quality
Optimization of your HTML, CSS and PHP codes to fasten your site
Focus on your metas, URLs, links, tags, anchors and titles
Google & Bing Subscription
Sitemap submission, Business, Analytics & Webmaster accounts
Creation of qualified external links leading to your site
Google Analytics Audit
Analysis of your site’s visits allowing technical and strategic refinement