SEO: 10 Writing Techniques And Guidelines

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Are you a content writer? Improve the SEO of your articles with the following 10 tips from Lesmichels.fr

It is well known that search engine optimization and content go hand in hand.

Without SEO, your content would likely end up around page 50 of search results; and we are well aware that the number of views on these pages is close to zero. Poor content appearing on the front page wouldn’t be of much help either. Therefore, proper management of SEO as well as content remains essential! Here are our 10 tips for better promoting your content and optimizing your SEO.

Search engine optimization writing tips that will get your content viewed

1. Write for your audience

seo content plan

It sounds simple, yet many businesses miss it. If this advice is at the top of the list, it is to write content that meets the interests of your target market or answers their questions. Without having to be entirely dedicated to your products or services, it is nevertheless necessary that your content refers to your own industry. Establish yourself and your business as subject matter experts by writing interesting news content, and outperform your competition.

2. Everything under one roof

Make sure all the credit goes to your site by putting your content together on a dedicated domain name. In other words, be sure to host any existing blog (WordPress or Blogger) in a subfolder of your personal domain. (ex: www.example.com/blog). The same goes for any reports, images, videos and other forms of content: embed them on the site to share them later.

3. Write catchy titles

You have little text available to make an impression. Don’t underestimate the impact of a catchy headline! Your titles must be clear, interesting and stand out by the relevance of the keywords used. In the continuity of a strong title, make sure to write interesting meta descriptions that expand the subject of your article. Keep in mind that only your title and meta description appear in search results, so hit it off!

4. Use relevant keywords

smart content seo

To keep search engines and your readers up to speed on the topic of your post, use relevant and engaging phrases in your headlines and content. Don’t overdo it, however, you wouldn’t want your readers to lose interest or the search engine to penalize you. Know how to stay measured by using thoughtful keywords, to be more natural. Also take advantage of blogging functionality by tagging a few keywords for each post.

5. Structure your posts

The content of your post, great as it is, if disorganized, can be ineffective and can get lost. Dividing your text into more concise, titled paragraphs makes reading more enjoyable and engaging. For search engines, the back-end organization is also essential. To maintain a well-structured article, it is important to keep an efficient hierarchy by tagging the headings (T1 for headings, T2 for subtitles).

6. Add images

Make your publications stand out in pictures! People pay attention to it. Adding an image to your blog post can make a big impression. Do you have a Pinterest account? In addition to promoting your blogs on your other social networks, posts with images can be pinned, thus making it possible to have more visits to your site.

7. Boost content using social media

Social media and content tips

A powerful tool, social networks increase the reach of your content and encourage sharing. Post every new article on social media and forums using compelling descriptions and a call to action (CTA). Since the power of social media is in sharing, it’s also important to have Share buttons in each of your blog posts. If you want more control over how your links appear when shared, setting up Twitter Cards for Twitter or Open Graph for Facebook (complicated) can give your links and rates a boost. clicks (CTR).

8. Google Authorship

Google Authorship is a quick and easy way to link content to its author, a Google+ account is all you need. Your articles appear as excerpts along with the author’s photo and title. Google Authorship is great for personal promotion and can also increase the clickthrough rate (CTR) per article. If you are the author, learn how to use Authorship for your site.

9. Promote natural link-building

Link-building has come a long way from link farming and buying, but these links still play an important role in the search engine optimization (SEO) ranking factor. Links to your articles or website in your publications will return to your site if they appear on another. Assuming you’re creating infographics and videos, embedding a link on your site helps promote sharing of the source content. Aim for quality! great content increases your chances of sharing and exposure on other sites.

10. Monitor your activity

seo marketing

Stay on top of search engine optimization (SEO) by monitoring your progress. Google Analytics is a free and easy way to keep tabs on the number of views and the average time spent on a page. Take a look at, for example, your bounce rate or viewing time to get a better idea of ​​how your users are engaging with your site and its content. If in addition to a low average time spent on the page, you see a significant decline rate, your content is irrelevant, or worse, uninteresting. Also pay attention to the number of social interactions (shares, likes, etc.) to better judge the popularity of your content. Looking at these simple factors can give you an idea of ​​the favorite type of content to reproduce in the long run. With search engine optimization and content writing being important elements, and to ensure more visits and engagement, it is fundamental to use quality techniques. If you have any questions about search engine optimization and content, contact us for further advice.

 

Post by Kilian Rochat

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