Search Engine

 OPTIMIZATION 

What is 

 SEO ? 

SEO, or Search Engine Optimization,

is the name given to all the actions taken to improve search engine rankings, so that your website can appear on the 1st page of a  google search result.

SEO is a major aspect of your online development that ought not to be neglected.

How to please 

 Google 

In order to optimize your website for search engines the right way, there are heaps of steps to take and optimizations to carry out. Here, you’ll find a few examples of what works.

However, this list isn’t exhaustive: more than 200 different criteria are taken into account in Google algorithm. And this list is pretty much evolving and adapting on a daily basis.

Mastery of SEO is key to generating traffic to your website.

Speed of the website
Qualified visits
Links directing to the website
Length and quality ofv the content
Social Shares
Metas
Security HTTPS

being in tune with 

 your visitors 

It’s the keywords that people use on search engines that are going to lead them to your website.

Therefore, just like hunting is understanding the psychology of the prey to catch it successfully, the job of optimizing a website for search engines is to understand what a target audience is looking for.

If you are ranked 1st place on certain keywords search results, congrats, you’ll get 20% of your audience’s clicks.

Ranked 2nd or 3rd, approximately 13% of their clicks… On and on until being buried in the second page of a search result.

Do you remember the last time you checked a Google search 2nd page ?… Right, we neither.

Our services of 

 SEO 

SEO Audit

Research of the best keywords and those of your competitors

SEO Plugins

Set up of SEO plugins that enhance your site’s ranking on search engines

Images Optimization

Images compression that fastens your site while maintaining visual quality

Code Optimization

Optimization of your HTML, CSS and PHP codes to fasten your site

On-Page Optimization

Focus on your metas, URLs, links, tags, anchors and titles

Google & Bing Subscription

Sitemap submission, Business, Analytics & Webmaster accounts

Linking Campaigns

Creation of qualified external links leading to your site

Google Analytics Audit

Analysis of your site’s visits allowing technical and strategic refinement

Frequently asked questions

 Search Engine optimization 

We offer our SEO services in French, in English, as well as in Vietnamese.

An SEO audit can analyze the strengths and weaknesses of your website (if it exists), and study the practices of your competitors. At the beginning of each SEO mission, Les Michels establish this audit in order to have a relevant strategy to put in place.

This SEO audit will make it possible to establish:

  • Technical points of attention (to improve the speed and security of the site)
  • A list of the most relevant keywords
  • An editorial content strategy
  • A list of sites from which to solicit inbound links to build a backlinks strategy
  • A Community Management strategy for social accounts to contribute to your SEO

Une fois l’audit achevé, Les Michels vont mettre en place leurs recommandations initiales, en fonction de l’urgence de chacun des critères.

Puis, mois après mois, Les Michels affinent la stratégie SEO pour rentrer de plus en plus dans les détails et proposer toujours plus de contenu pertinent.

A la fin de chaque mois, vous recevez un bilan de nos actions ainsi que des chiffres-clés (KPI) tels que :

  • Classements sur vos mots-clés principaux
  • Nombre de visites
  • Nombre de liens
  • Taux de rebond
  • Durée des visites
  • Top des pages les plus performantes
  • Provenance des visites
  • Evolution de vos Likes, Follow, etc. des réseaux sociaux

 

 

Once the audit is complete, Les Michels will put in place their initial recommendations, according to the urgency of each criterion.

Then, month after month, Les Michels refine the SEO strategy to get more and more in the details and always offer more relevant content.

At the end of each month, you receive a balance sheet of our actions as well as key figures (KPI) such as:

  • Rankings on your main keywords
  • Number of visits
  • Number of links
  • Rebound rate
  • Duration of visits
  • Top performing pages
  • Provenance of visits
  • Evolution of your Likes, Follow, etc. social networks

Very good question ! It all depends first of all on your SEO Budget. Just as with any other marketing expense, the more effort you put into your SEO, the sooner you will see results.

That being said, the impact of an SEO campaign begins to be felt generally from 3 months of effort. Indeed, after about 60 to 90 days, we can see noticeable changes in terms of Google rankings.

However, reaching your goal and the first page of Google often requires constant effort and time, which is why we recommend a minimum of 6 months of campaign.

SEO is just like any other marketing expense. As such, if we can advise you on the sidelines (and this, only after carrying out an audit), understand that we cannot decide your budget for you.
Like any marketing expense, the bigger the budget, the better the results will be.

We understand that this is the most important point for you. However, it is impossible to make a commitment on this, and no serious SEO agency would indulge in such projections.

To draw a parallel, it would be like asking an architect and a decorator how much their work will increase visits to your store.

Our SEO work has no control over your market, nor on its seasonality, nor on your competition and their own SEO efforts, nor finally on the intrinsic quality of your offer and your message.

You will have more visits to your site, this is sure. To what extent and with what impact precisely on your sales? No one can determine that.