Michel sows your SEO today, so you can reap Google top rankings tomorrow!
Search Engine Optimization
SEO or Search Engine Optimization is the name given to all the actions taken to improve search engine rankings, so that your website can appear on the 1st page of a search result.
SEO is a major aspect of your online development that ought not to be neglected.
In search results, Google displays links to websites it considers relevant. Relevance is, for example, measured by analyzing the number and quality of links from other web pages, amongst many other factors that we’ll summarize hereunder.
But to appear on Google, one must please Google…
In order to optimize your website for search engines the right way, there are heaps of steps to take and optimizations to carry out. Here, you’ll find a few examples of what works.
However, this list isn’t exhaustive: more than 200 different criteria are taken into account in Google algorithm. And this list is pretty much evolving and adapting on a daily basis.
Mastery of SEO is key to generating traffic to your website.
And what does Google like?
… SEO is also being in tune with your visitors
It’s the keywords that people use on search engines that are going to lead them to your website.
Therefore, just like hunting is understanding the psychology of the prey to catch it successfully, the job of optimizing a website for search engines is to understand what a target audience is looking for.
If you are ranked 1st place on certain keywords search results, congrats, you’ll get 20% of your audience’s clicks.
Ranked 2nd or 3rd, approximately 13% of their clicks… On and on until being buried in the second page of a search result.
Do you remember the last time you checked a Google search 2nd page ?… Right, we neither.
Our SEO Services:
Research of the best keywords and those of your competitors
Set up of SEO plugins that enhance your site’s ranking on search engines
Images compression that fastens your site while maintaining visual quality
Optimization of your HTML, CSS and PHP codes to fasten your site
Focus on your metas, URLs, links, tags, anchors and titles
Google & Bing Subscription
Sitemap submission, Business, Analytics & Webmaster accounts
Creation of qualified external links leading to your site
Google Analytics Audit
Analysis of your site’s visits allowing technical and strategic refinement
What is an SEO audit?
An SEO audit can analyze the strengths and weaknesses of your website (if it exists), and study the practices of your competitors. At the beginning of each SEO mission, Les Michels establish this audit in order to have a relevant strategy to put in place.
This SEO audit will make it possible to establish:
- Technical points of attention (to improve the speed and security of the site)
- A list of the most relevant keywords
- An editorial content strategy
- A list of sites from which to solicit inbound links to build a backlinks strategy
- A Community Management strategy for social accounts to contribute to your SEO
How is the SEO campaign going after the audit?
Once the audit is complete, Les Michels will put in place their initial recommendations, according to the urgency of each criterion.
Then, month after month, Les Michels refine the SEO strategy to get more and more in the details and always offer more relevant content.
At the end of each month, you receive a balance sheet of our actions as well as key figures (KPI) such as:
- Rankings on your main keywords
- Number of visits
- Number of links
- Rebound rate
- Duration of visits
- Top performing pages
- Provenance of visits
- Evolution of your Likes, Follow, etc. social networks
How long does it take to see the results of an SEO campaign?
Very good question ! It all depends first of all on your SEO Budget. Just as with any other marketing expense, the more effort you put into your SEO, the sooner you will see results.
That being said, the impact of an SEO campaign begins to be felt generally from 3 months of effort. Indeed, after about 60 to 90 days, we can see noticeable changes in terms of Google rankings.
However, reaching your goal and the first page of Google often requires constant effort and time, which is why we recommend a minimum of 6 months of campaign.