Last week, our CEO Arnault Barthoulot attended to SEO Mastery Summit Saigon.
As a professional Web agency based in Ho Chi Minh City, these kinds of events are a great way to keep up to date with the latest trends of this fast-changing industry.
However, if you own a website and aim to improve its ranking on search engines, attending such events or buying expensive online courses is not always necessary. There are many great resources available for free on the internet.
Here are a few of our recommendations:
1. What can GOOGLE teach you about SEO
Contrary to what you may have heard, Google is transparent about its guidelines and updates.
Google developers SEO resources
The company frequently publishes best practice guides and communicates when its algorithm undergoes significant changes on its blog: Google Search Central Blog .
In addition, Google provides extensive tutorials on all the fundamentals needed to have your website recognized and ranked by its search engine: How to get your website on Google Search.
Google Search Console
If you’re looking for a single tool to improve your website’s rankings, Google Search Console (GSC) is a must-have. GSC helps you monitor your site and suggests improvements in two key areas:
- Technical issues: GSC allows you to see which pages are indexed by Google and what technical issues may prevent Google from indexing them.
- Performance: GSC shows you which queries are driving the most traffic to your website, which pages are receiving the most traffic from Google, and more.
2. Learningseo.io: The best structed SEO learning path?
Influencers selling online courses often highlight the importance of offering a structured learning experience to help beginners navigate the overwhelming amount of content available online. For those interested in SEO, Learningseo.io provides a comprehensive learning path for people who are new to the field.
The website directs users to the best articles available on the web, covering both the fundamentals and advanced topics. Before considering buying a course or masterclass, we strongly recommend that you explore all the resources available on this site before clicking on the “BUY” button.
3. MOZ / Semrush / Ahrefs
These three companies, Moz, Semrush, and Ahrefs, offer expensive SEO tools that provide additional functionality beyond what Google Search Console offers. Their primary customers are SEO agencies like ours.
As SEO specialists, they naturally understand that creating great content that ranks well on Google and attracts potential customers to their site is a powerful way to sell their products. Consequently, they have produced a large amount of noteworthy SEO content. Their blogs frequently use data collected by their tools to provide analyses and speculations on the inner workings of Google.
Importantly, each of these companies has produced more than decent beginner guides to SEO, accessible through the following URLs:
- Ahrefs: https://ahrefs.com/seo
- Moz: https://moz.com/beginners-guide-to-seo
- Semrush: https://www.semrush.com/academy/
It is important to bear in mind that the primary goal of these companies is to sell their products which may influence their recommendations.
4. Socials Twitter & Reddit
When it comes to SEO, social media can be a tricky place to navigate. It’s easy to get overwhelmed by discussions on obscure issues, where arguments made on both sides are often based on pure speculation since Google has not communicated on the topic.
Furthermore, some self-proclaimed SEO experts (also known as blackhats) may offer short-term tricks that can get you in trouble in the long run, yet they still manage to attract a significant following.
SEO Experts to follow on Twitter
If you’re looking for SEO recommendations on Twitter we suggest following accounts such as:
Alternatively, you can turn to Reddit to get the latest SEO news and insights. Reddit’s ability to upvote and downvote answers allows the best and most relevant answers to surface organically. You can subscribe to subreddits such as r/seo and r/bigseo, but keep in mind that while there may be some gems, most of the content may be uninteresting or repetitive questions.
5. Is the assistance of a SEO agency like LesMichels.fr needed to improve your online rankings?
Just because there is a wealth of great content available online, it doesn’t mean that you should overlook the potential benefits of seeking professional help to boost your search engine rankings.
SEO is a complex process that involves more than just a few tricks to please Google, as you may already know. It requires a sustained effort across several different areas, including content creation, technical optimization, and linking strategies.
Even if you have a good understanding of SEO, it can still be a time-consuming process, and you may prefer to focus your energies on other aspects of your business. Furthermore, having knowledge is one thing, but practical experience is another. Our team at LesMichels.fr has accumulated years of experience building and optimizing dozens of websites, allowing us to identify and overcome common roadblocks and pitfalls.
Ultimately, the decision to work with a SEO agency like LesMichels.fr will depend on your specific needs and goals for your website.
In any case, just feel free to contact us and talk about your needs. We’ll be happy to hear you and see what we can do to help you in your SEO journey.
Do you need a professional SEO agency?
LesMichels.fr Web Agency in Ho Chi Minh City, Vietnam, since 2018: Webdesign, Graphic Design, SEO, Branding, Content Marketing, Online Ads and Community Management, WordPress Websites, UI / UX.
Whatsapp: +84 168 532 6745
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