Curious about what Vietnamese people searched for on Google in 2022?
As a web agency based in Vietnam, we’ve analyzed the top search queries of the year, revealing valuable insights into the nation’s digital landscape and the interests of its people.
These trends provide a window into their priorities, preferences, and evolving trends, offering a glimpse into the topics that garnered the attention of Vietnamese internet users throughout the year.
Top 10 Most Popular Google Searches in 2022 in Vietnam
- World Cup 2022
- Business Proposal (Hẹn Hò Chốn Công Sở)
- Big Mouth
- Asian U23 fixtures
- English Premier League
The results highlight the strong presence of football-related searches, indicating the country’s passion and enthousiasm for the sport, especially during the World Cup.
Additionally, the popularity of entertainment-related searches showcases the interest in animated series and social media platforms. (Big Mouth is a Netflix animated TV series, Business Proposal a Korean Drama, Snaptik an app to download TikTok videos).
Top 10 News Searches in 2022 in Vietnam
- Gasoline Price Today (Giá xăng hôm nay)
- Noru Typhoon (Bão Noru)
- Bong Lai Pagoda (Tịnh Thất Bồng Lai)
- ISHCMC International School (Trường Quốc tế ISHCMC)
- Dengue fever (Sốt xuất huyết)
- Today’s exchange rate (Giá đô hôm nay)
- Monkey beans -a type of legume- (Đậu mùa khỉ)
The searches for gasoline prices, typhoons, and international events like Ukraine indicate a desire to stay informed about both domestic and global news. Additionally, the searches for SCB and Vsetgroup suggest an interest in financial and business-related information.
Top 10 Celebrities Searches in 2022 in Vietnam
- Hồng Đăng
- Hiền Hồ
- Hồ Hoài Anh
- Lý Dịch Phong
- Triệu Quân Sự
- Trương Mỹ Lan
- Lý Nhã Kỳ
- Hữu Tín
- Hải Bánh
The list of famous people searched by the Vietnamese people on Google in 2022 showcases their interest in various fields, including entertainment, music, and politics. It reflects a fascination with local celebrities such as Hồng Đăng, Hiền Hồ, and Lý Nhã Kỳ, indicating a desire for entertainment news and updates. The inclusion of political figures like Hồ Hoài Anh and Lý Dịch Phong suggests an engagement with national affairs and the interest in influential personalities.
Top 10 Movies Searches in 2022 in Vietnam
- Doctor Strange
- Em Và Trịnh
- Trịnh Công Sơn
- Người Dơi
- Bẫy Ngọt Ngào
- Conan Movie 25
- One Piece Red
- Black Adam
- Bỗng Dưng Trúng Số
This suggests that Vietnamese users enjoy a diverse range of cinematic experiences, embracing both global and domestic content. It showcases their openness to exploring different genres, themes, and cultural backgrounds in the world of movies.
Top 10 Tourism Searches in 2022 in Vietnam
- Travel to Ha Long (Du lịch Hạ Long)
- Thuy Chau tourist area (Khu du lịch Thuỷ Châu)
- Travel to Phu Yen (Du lịch Phú Yên)
- Travel to Ninh Binh (Du lịch Ninh Bình)
- Travel to Quy Nhon (Du lịch Quy Nhơn)
- Travel to Can Tho (Du lịch Cần Thơ)
- Tourist attractions in Da Lat (Địa điểm du lịch Đà Lạt)
- Travel to the Mekong Delta (Du lịch miền Tây)
- Phu Quoc travel tour (Tour du lịch Phú Quốc)
- Son Tien tourist area (Khu du lịch Sơn Tiên)
In general, these tourism-related searches demonstrate the fascination of Vietnamese internet users with both well-known destinations like Ha Long Bay, Ninh Binh, and Da Lat, as well as emerging or lesser-explored locations like Phu Yen and Thuy Chau.
They reflect a desire to experience diverse landscapes, cultural heritage, and natural beauty within Vietnam, showcasing the nation’s vibrant tourism industry. These searches highlight the Vietnamese population’s enthusiasm for exploring their own country and discovering new travel opportunities within its borders.
Top 10 Tutorials (How-to) Searches in 2022 in Vietnam
- How to make slime (Cách làm slime)
- How to make duckbill face masks (Cách làm khẩu trang mỏ vịt)
- How to make layer cakes (Cách làm tháp bánh)
- How to make transparent avatars on TikTok (Cách làm avatar trong suốt trên tiktok)
- How to make squishy toys (Cách làm squishy)
- How to apply for a passport online (Cách làm hộ chiếu online)
- How to make New Year greeting cards for 2022 (Cách làm thiệp chúc mừng năm mới 2022)
- How to make beer towers (Cách làm tháp bia)
- How to make red envelopes (Cách làm lì xì)
- How to make heart-shaped crafts (Cách làm code trái time)
The top tutorial searches in Vietnam indicate a population that is curious, creative, practical, culturally aware, and socially inclined. Vietnamese individuals actively seek knowledge and skills to enhance their lives, engage in hands-on activities, and celebrate their traditions. These searches reflect a dynamic and diverse society that values both tradition and innovation.
Top 10 “Why” Searches in 2022 in Vietnam
- Why are Russia and Ukraine in conflict?” (Tại sao Nga và Ukraine xung đột)
- Why isn’t there a 30-day Lunar New Year this year? (Tại sao năm nay không có 30 tết)
- Why do Indonesians cover their head? (Tại sao người Indonesia trùm đầu)
- Why is there no more gasoline? (Tại sao hết xăng)
- Why are gasoline prices increasing? (Tại sao giá xăng tăng)
- Why are gas stations closing? (Tại sao cây xăng đóng cửa)
- Why can’t Zalo make calls? (Tại sao Zalo không gọi được)
- Why can’t COVID-19 patients wash their hair? (Tại sao f0 không được gội đầu)
- Why can’t I log out of Facebook? (Tại sao không đăng xuất được Facebook)
- Why is Tan Quy Elementary School abandoned? (Tại sao trường tiểu học Tân Quý bị bỏ hoang)
These searches demonstrate a strong interest in current events, practical concerns, and technological issues. From the conflict between Russia and Ukraine to the temporary scarcity of gas, Vietnamese individuals sought answers to geopolitical tensions, cultural traditions, and everyday challenges.
Top 10 “What” Searches in 2022 in Vietnam
- What is SOS? (Sos là gì)
- What is NATO? (Nato là gì)
- What is Bing Chilling? (Bing chilling là gì)
- What is post-COVID? (Hậu covid là gì)
- What is Xyanua? (Xyanua là gì)
- What is flu A?” (Cúm a là gì)
- What is a red flag? (Red flag là gì)
- What is Đôn Chề? (Đôn chề là gì)
- What is Vneid? (Vneid là gì)
- What is lowkey? (Lowkey là gì)
Overall, these Google searches demonstrate the inquisitive nature of Vietnamese internet users, seeking to understand various terms, concepts, and cultural references, especially coming from foreign influences. It showcases their engagement with global trends, language, and current events, as well as their eagerness to expand their knowledge and stay informed.
Top 10 “Where” Searches in 2022 in Vietnam
- Where is the nearest pharmacy? (Hiệu thuốc gần nhất ở đâu)
- Where is the 31st SEA Games organized? (Seagame 31 tổ chức ở đâu)
- Where to get a PCR test? (Test pcr ở đâu)
- Where is Typhoon Noru currently? (Bão Noru đang ở đâu)
- Where is Cat Ba? (Cát Bà ở đâu)
- Where to have post-COVID check-up? (Khám hậu Covid ở đâu)
- Where is the hometown of Nham Manh Dung? (Nhâm Mạnh Dũng quê ở đâu)
- Where is Ta Xua? (Tà Xùa ở đâu)
- Where to perform the Kitchen God ritual? (Cúng ông Công ông Táo ở đâu)
- Where is Tinh That Bong Lai? (Tịnh Thất Bồng Lai ở đâu)
Overall, these keyword searches demonstrate the diverse interests and needs of Vietnamese internet users. They reflect practical concerns such as accessing medical services, staying informed about weather conditions, and finding nearby facilities. They also show interest in sports events, tourist destinations, cultural practices, and notable individuals.
Going Further: The Importance of Understanding Search Trends for your Business
In today’s digital age, businesses are constantly striving to connect with their customers on a deeper level. We have presented the top Search Queries in Vietnam in 2022 but you have to know that it’s possible to go much deeper with analysis tailored to your own industry.
One key to achieving this lies in understanding these keyword search trends and leveraging them to drive targeted traffic to their websites.
Conducting Keyword Research is one of the cornerstones of modern marketing, allowing for:
- Customer Insights: By conducting keyword research, businesses gain valuable insights into customer preferences, needs, and desires. This knowledge helps tailor offerings, establish stronger connections, and foster customer loyalty.
- Enhanced SEO Strategies: Staying informed about search trends and integrating relevant keywords into website content improves SEO strategies. Aligning content with popular search queries increases visibility in search engine results, driving organic traffic and attracting potential customers.
- Compelling Content: Understanding search trends enables businesses to create relevant, informative, and tailored content that resonates with their target audience. This establishes authority, drives website visits, and encourages engagement and social sharing.
- Effective Advertising Campaigns: Keyword research plays a crucial role in designing successful advertising campaigns. By identifying high-performing keywords, businesses can optimize paid search campaigns, reaching the right audience at the right time and improving ROI.
- Competitive Advantage: Analyzing search trends helps businesses stay ahead of competitors. By identifying emerging topics and market demands, businesses can adapt strategies promptly, creating a competitive edge by being proactive rather than reactive.